Lucky Charms approached us to create a limited edition design for their new & exclusive marshmallow-only packs. As part of Lucky Charms in-depth brand story we found that each of the charms has it's own unique power.

We saw the opportunity here to create 8 individual pouches which brought every charm to the forefront of the design, communicating the charm's powers through every pack in a way that was collectable, shareable and engaging for Lucky Charms enthusiasts.