An independent brand and packaging designer with over nine years experience working with some of the biggest brands, partnering with design agencies and clients to deliver work that's effective, engaging and super fun*
As a creative partner, my role is to help you achieve business objectives by understanding your goals, generating relevant solutions to your problem, and communicating what it is that makes you unique. Using design as a tool to tap into culture and appeal to people in a way that resonates.
With an ideas-lead, personality driven approach to building brands, along with a love of bold, impactful typography and illustration, I aim to create work which helps you stand out from competitors and bring joy to your audience.
*Because, what’s the point in creating anything if you aren’t having fun?
Areas of focus
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Bringing a brand to life from initial concept to completion, through engaging ideas and design that communicates. Creating value by delivering on strategic goals, and achieving business objectives.
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Creating packaging which resonates with audiences. This is more than just designing a label, it's about creating a world for your brand and product to sit within, which taps into culture and engages with consumers, building loyalty over time.
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Rolling out a brand across a variety of touch-points, whether it's a campaign, delivering a website, crafting clear brand guidelines, designing for print or creating animated graphics, I have a wide range of experience across all forms of brand application.
