A straight talking wine for the masses. Appealing to a young, laid back audience this is an accessible wine which throws out tradition and turns it's nose up to the snobbery of the wine world.

Drink it out of your favourite mug for all we care, there's no nonsense here, just bloody good wine.

The Atacama Desert in Chile is usually one of the driest places on Earth. However, on rare occasions when the conditions are perfect, wildflowers bloom on a spectacular scale, filling the sand covered landscape with an array of brightly coloured foliage.
This pack design celebrates it's place of origin and the rare transformation which occurs every so often.

Agency: Love

Creative Director: Ed Hall
Role: Designer
Account Manager: Charlotte Owen