Cambridge West is an innovation district made by the University of Cambridge, where a community of researchers & businesses work to solve the world’s most complex problems.

From the climate crisis to clean energy, ageing populations to AI, Cambridge West brings people and science together to deliver world changing research and development.

I worked on the strategy, brand identity and brand roll-out for two years, creating a science and innovation focussed brand which communicates the important work that happens on-site.