The Make It Visible campaign is a concept for Mind which is based around the idea ‘without words mental health is invisible’.
The campaign uses a flexible typographic identity to communicate the idea through a variety of applications, encouraging people to speak out through the use of personal print-based material.
The campaign typeface is split into four variants: communication, diagnosis, understanding & recovery. Which are pieced together to be partially visible, through a variety of executions.
Using the idea of invisibility through print based applications allows people to interact with the idea through more of a personal approach.
My project received a Creative Conscience Award, inviting me to be part of the Design Change Makers Alumni which later gave me the opportunity to talk through my work at The Design Museum in London, for a partnered event with Creative Conscience.
Accolades: Creative Conscience Award Featured: Creative Conscience Blog Design Museum Event