Collaborative Project at LOVE.
Illustrations
We commissioned artists from all around the world to represent the flavour experience of each product.
These art pieces became the central feature on all Häagen-Dazs packaging, being used throughout all communication touchpoints including retail spatial designs and menu designs.
Barista Range
One of these projects was to develop the barista range, we took coffee back to it’s roots. Working with an illustrator to visualise the natural, real & vibrant flavour experience of Häagen-Dazs barista coffee ice cream.
Illustrator: Tom Abbiss Smith