We commissioned artists from all around the world to represent the flavour experience of each product.
These art pieces became the central feature on all Häagen-Dazs packaging, being used throughout all communication touchpoints including retail spatial designs and menu designs.
One of these projects was to develop the barista range, we took coffee back to it’s roots. Working with an illustrator to visualise the natural, real & vibrant flavour experience of Häagen-Dazs barista coffee ice cream.
Another as to develop a new low-calorie Gelato range for their packaging portfolio, we created playful patterns which visualise the smooth, indulgent & rich flavour experience of each flavour.